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Campaign Monitor

August 2011 NEWSLETTER 
New subscriber snapshot pages

See your lists in a new light with the new subscriber snapshot pages in your account. Providing an easy way to edit details, plus a profile pic, location, email client and activity history for each of your subscribers, it's email marketing made personal.


Mobile email design: From go, to progressive disclosure

Just getting started with mobile email, or keen to cut your teeth on advanced techniques? Get into Smashing Magazine's 'From Monitor To Mobile: Optimizing Email Newsletters With CSS' and find out how you can make the most out of email on smaller screens. 

 

Too easy? Try giving your emails a mobile app feel with our progressive disclosure tutorial.


Ka-ching: Our favorite e-commerce email designs

This month's selection of standout email newsletter designs is a mixed (shopping) bag. While we've made a big deal of online store outfits like Big Cartel and Webfit, we've also covered campaigns spanning everything from Aussie tourism, to classy couches. Check it out!

Calligaris Big Cartel Webfit Tonic Connective Business Events Australia
MarketSpace Graphite Alertful Highbullen Creative Space


Just say no to sending from a no-reply email address

While shuffling all replies to an unattended mailbox may seem like a convenient way to deal with the fallout from email campaigns, it can also rub subscribers the wrong way. Here's why no-reply addresses can not only hurt feelings, but delivery rates, too.


Three tips for getting into more Gmail inboxes

While Gmail's spam filtering process is fairly opaque to most of us, taking a proactive approach to engagement, email authentication and encouraging whitelisting can help you avoid potential delivery problems. Here's three simple tips to help you get into more inboxes.


Is there really a best time to send an email campaign?

When everyone seems to have their own 'perfect day and time' to send email, it's really easy get caught up in the voodoo and lose focus on what really makes a successful campaign. We look at the stats and then ask - does send time seriously affect campaign results?





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